The Porsche Museum in Stuttgart, Germany will be open to the public on the 31st Janurary. The museum is designed by Austrian firm Delugan Meissl Associated Architects. "The new Porsche museum represents our conception of architecture which is constantly moving in the field of interaction between buildings and their users," says Roman Delugan, co-founder of Delugan Meissl Associated Architects.
Many automakers always invest a lot of money in making modern and stylish architectures to exhibit their cars. The Mercedes-Benz, BMW and of course, Porsche are some the leading car companies in the market. Do selling cars really that much money?
This might not always be the truth. According to Fortune and Money Weekly, although Porsche earned more than $1.4 billion before taxes last year on its autos (by selling100,000 cars per year), an average of about $14,000 apiece, Porsche's profits before taxes were $11.6 billion in the fiscal year ended in July, which were actually larger than its total revenues from sales of $10.2 billion. Only 12% of Porsche's profits came from making cars. The remainder is the result of a stock-hedging strategy that was hatched by CFO Holgar Hrter.
